In the discussion on Contemporary Communication Technologies, The textbook says on page 350 that "...communication knowledge and skills also count as communication technology." The implication being that it is not only the engineering and science behind the "hardware" side of internet and email functionality, but also the "soft" skills of using the internet and email as means of communicating that constitutes "Communication Technology".
I find this to be an important take on communication technology, because buying pieces of hardware and giving it for people's daily use is simple, but getting them to use it productively and constructively for the sake of organizational interests and development is difficult. For example, although the technology for Online Shared Folders has existed in our organization for several years, it is only recently that people began using it fruitfully as a communication vehicle. The reason for this lapse is because it took people some time to figure out exactly how to make most of the new technology to work for them.
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3 comments:
If only people could use technology as it was intended. Often people misuse it or abuse it. I see people who still want to do everything the "old fashioned way", like making and filing copies instead of scanning and saving things to a shared drive, etc. Learning and adapting to new technologies can sometimes be difficult, and I think people don't want to take the time to learn or “give up” a process that worked well for them in the past. The problem is unless everyone in the organization can effectively learn to use these “new technologies”, they end up being not effective at all. So a possible solution is for organizations to communicate to their employees the importance of the new technology (whatever it may be), show them how to use it (a user doc), and insist that everyone uses it. When our IT set up a new IM system they followed this approach and everyone was able to set it up and start using it effectively. So again it comes back to proper communication…
I agree with your post in that providing the employees of an organization with the latest technology is only one step in the process of adapting to and utilizing a new product.
In addition to training, management must follow up to assess the effectiveness of new technologies, after implementation. Marketing teams are very persuasive in emphasizing the cost effectiveness of new products, while the executives that make purchasing decisions are not always in touch with the needs of end users. The communication gap can result in costly long term contracts for ineffective technology. On the flip side, new products can eliminate tedious tasks for employees, freeing them up to focus on more creative endeavors.
Communication skills count a lot in making people go for new technology. A new system may become a problem for some if they are
1- not willing to learn something new
2-not told properly the advantages of moving with technology.
But i do agree that for some sticking to what has worked for them through the years seems like a better idea rather than abandoning it and learning something new. I've seen people who are afraid to use technology and consider it a waste of time trying to learn something new. For me, knowing the newest thing and putting it in use is a priority in order to stay technologically literate. Today it is not an option but a compulsion to move with the fast paced world.
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