The Introduction chapter of the textbook distinguishes between theory and practice, adding an insightful quote that there's nothing as practical as a good theory. Theory is then explained as being a generalization of known facts. Towards the end of the discussions on theory and practice, the textbook challenges us, "How do you define theory?" I will try to answer this question in this blog.
The philosopher Karl Popper proposed that a scientific theory was a well-tested Hypothesis that has withstood all attempts at falsification. I believe this idea can also be used in the business and organizational context. The cornerstone of a good theory is not only the generalization of facts, but also the absence of a factual counter-example that disproves it.
Hence the definition of (a good) theory would be:"An ideal theory consists of a Generalized Hypothesis or set of Hypotheses that captures the essential nature of an aspect of the universe, which does not suffer from any significant counter-examples."
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Driving by an older office (1940's) I saw a sign that said "Medical Arts Building." After thinking about it for a minute, I realized the sign seemed odd because most people today think of medicine as a science not as an "art." Similarly, you can think of communication theory as science or art. My personal feeling is that it communication theory needs to incorporate both. The section of the book on metaphor is a good example of an area where they overlap. I believe that human communication is organic and flexible enough to be described by theory as well as modify it.
Theory
On page 10 of textbook, Kurt Lewin inquires what theory is, and why it is important. First I would say that theory is an idea we believe or not, based on facts proved by others or due to our own experiences; finally, theory is important because brings logic and order to companies, families, and society in general.
With Labor’s Day Holiday coming up, the Mass Media emphasizes the theory that driving and drinking is not a wise combination. People who drink and drive increases their chances of getting seriously injured or even die, and put other people’s lives in danger as well. Numbers and facts were used to come to this conclusion, and consequently, people accept it as fact, theory. I believe this translates Kartik’s suggestion that a theory is good when external factors can not prove the opposite. Indeed drinking and driving is a solid theory, because nobody can prove that this is a good combination.
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