The textbook gives the definition of organization in terms of communication. An organization is not merely the brick-and-mortar entity that goes by the name of the organization. For example, the San Jose State University is not merely the set of buildings located in San Jose near One Washington Avenue, but it's essence is that of messages, teaching, learning and other activities that give it the "life-breath" of an organization.
The textbook doesn't quite provide us with a precise definition of "Communication" though. The section "What Is Communication" discusses messages and information, and does point out that they are merely accessories to the communication process, but the definition of communication is lacking.
One definition of "Communication" what I've come across is that "Communication is a transactional process to arive at SHARED MEANING".
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The authors of your text may have been hesitant to present "the" definition of communication because it's a contentious issue. For example, some communication scholars argue that "one cannot not communicate" suggesting that all behavior is communication. Others argue that communication is intentional--either on the part of the sender, perceived as intentional by the receiver, or both. You argue for a definition involving shared meaning. How do we know if meaning is shared? If meaning is completely shared, has no communication occurred? So the authors of your text have given readers some issues to consider and then formulate their own thinking about what is--and what is not--communication.
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